Several challenges could arise when creating a women app so it is important to consider the following:
Experts and specialists are a key factor: Behind successful applications, there are medical specialists who are trained to analyze the data from their users. Without them, collecting data will not translate into accuracy of analysis.
Privacy of data is essential: It still depends on how the app uses the data gathered but in most health and fitness apps, Health Insurance Portability Accountability Act (HIPAA) does not apply. However, it is important to take into consideration that there are countries (in particular, most countries in Europe) requiring compliance for General Data Protection Regulation (GDPR). Overall, every app developer must know the compliance requirements when developing the app.
App design is important: The aesthetics of the application is crucial to keep the consumers interested. It should look as though diversity has been thought of well and not bombarded with ‘cuteness’. Aside from that, the functionality should complete the overall look of the app. Users should be able to use the application easily and flawlessly.
In a nutshell, applications catering to women’s health and needs should be considered as a basic necessity for each and every woman. FemTech is not only making its mark in the business industry just because it is a “trend” offering to a “niche market” but because it is about time that women’s healthcare should be prioritized.